HAPPY SKIN MAKES A GRAND ENTRANCE AT SM CITY GRAND CENTRAL

Filipinas now have a new reason to smile at SM City Grand Central, and it comes in the form of soft-focus skin, weightless tints, and that unmistakable, radiant glow. Happy Skin, the beloved homegrown beauty brand that seamlessly merges makeup with skincare, has officially opened its latest boutique, bringing its cult-favorite essentials closer to the Northern Metro’s busy, beauty-loving crowd.

For years, Filipina women have faced a familiar struggle: finding makeup that enhances without harming, and skincare that delivers results without draining the wallet. Happy Skin cracked the code back in 2013, and more than a decade later, it continues to redefine local beauty by offering products that nurture skin while you wear them. The brand’s newest store at SM City Grand Central makes that promise even more accessible to beauty enthusiasts in the region.

The store itself is a reflection of the brand’s signature aesthetic: clean, modern, and airy, with soft pink accents and warm neutrals that create a calm, inviting atmosphere. But the real attraction lies in the experience: a thoughtfully curated playground of makeup and skincare sourced from the world’s beauty capitals, including Japan, Korea, and Taiwan, all formulated with skin-loving ingredients designed for the Philippine climate and diverse Filipina skin tones.

Shoppers now can explore Happy Skin’s signature favorites, from the iconic “Shut Up & Kiss Me” lippies and ‘Eye Am Here to Stay” gel liners to its celebrated weightless tints and hydrating skincare lines. Each product is crafted with ingredients that care for skin while delivering effortless beauty, making it easier than ever for women to look and feel their best.

The SM City Grand Central opening reinforces Happy Skin’s mission: making world-class beauty accessible, empowering women with products that blend style and skincare effortlessly. With playful packaging, easy-to-use formulas, and a commitment to cruelty-free, skin-friendly beauty, Happy Skin continues to prove that glowing, healthy skin is always in vogue.

Visit SM City Grand Central and discover the perfect balance of glow and care that your skin will thank you.